These online marketplaces found online are excellent sales channels regardless of the type of products you are trying to sell and jewelry is not an exception. Due to the unique nature of jewelry as a product, jewelry sellers should consider all the possibilities they have to sell jewelry online. We will use this article to present some of these – online jewelry business opportunities. For instance, you can sell jewelry on platforms like Shopify!

Sell Jewelry Online

Amazon and eBay

This list starts with two of the largest online marketplaces in the world – Amazon, and eBay. There are many different types of jewelry sold on these platforms. For instance, many sellers on these websites are focused on selling fashion jewelry, an inexpensive and popular form of jewelry. So, the sellers are mostly interested in the price of products and the same goes for the buyers. If you want to sell jewelry online with the help of these marketplaces, you should know that Amazon has a stricter policy for sellers. This means that the description of products and other elements related to your account and offer must be precise and detailed. If you are not following their rules, your account can get suspended or banned.

Handmade at Amazon

It all started about two years ago when Amazon decided to launch a unique store on their platform for approved artisans. So, in this case, we are not talking about selling mass-produced jewelry, but unique, handcrafted pieces of jewelry. Some of the sellers that are part of this program on Amazon are individuals while others are small collectives of people or small companies. The best part is that even though this is a separate store from the main Amazon store, it gets the same traffic. To put it simply, by presenting your products on Handmade at Amazon store you will get incredible online exposure.

Sell Jewelry Online

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Another solution for those who are planning on starting a handcrafted jewelry business on the Internet is Etsy. This platform was available way before Handmade at Amazon. Hundreds of jewelry sellers can confirm that their results were better on Etsy compared to other platforms including Amazon and eBay. Of course, in this case, we are talking about handcrafted jewelry. In order to become a successful seller on Etsy, it is very important to be involved in the vibrant community that this platform has. Show your knowledge and experience there and you will eventually get noticed.

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Other options

Some other options people that people have when they want to sell jewelry online include social networks and web stores. Pinterest, Twitter, Facebook and other similar social media networks can definitely help you sell your items. Using social media networks is especially useful for small sellers. If you want to boost the results, consider investing in pay-per-click campaigns on these networks. Target the right audience and consider your budget before starting a PPC campaign.

We have already mentioned that online marketplaces are great for jewelry sellers. However, they are not perfect. For instance, there is a fee involved for every sale you make. There are also some specific rules that you must follow. If you don’t like these things, you should know that it is not difficult to start a web store. There are some great eCommerce platforms like Magento, BigCommerce, Shopify, and WooCommerce that can help you build the perfect web store where you can play by your own rules.


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